Get Started with Email and Email Marketing
Are you looking to get started with email, but don’t know where to start? On this page we will review all you need to know about email and email marketing.
Before getting started you will first need an email account. Some examples of free email providers include Yahoo, Gmail, or Outlook. We will be using the provider of Gmail in our tutorial below as we share how an individual, a club, or an organization can benefit from using email.
Set up your email account using Gmail
- Go to www.gmail.com.
- Click on “Create Account.”
- A sign-up form will appear. Follow the directions by entering the required information. This is where you will set up your Email address and password for logging in.
- To verify your account, Google will ask you to enter a phone number. They will send a verification code to this number. Once you receive the code, enter it into the provided area.
- Your account is created.
What is Email Marketing?
Email marketing uses email to promote services. To dig further, email marketing is also a way to develop relationships with potential members. It is extremely similar to direct mail, but instead of sending mail through the postal service, messages are sent electronically via email.
Though in recent years the use of social media has significantly increased, email is still one of the most effective forms of both communication and marketing for any small or large organization.
Why should you consider using email marketing?
Email is the number one most commonly used communication channel. According to Business Insider, over 98% of Americans check their email at least once per day. With that high of a percentage, email remains the most effective way to reach the highest number of individuals at once.
What can you use email marketing for?
There are a number of ways in which to use email. We will begin by reviewing some strategies that you may implement as you navigate the world of email. Depending on the needs of your organization or club, you may choose to implement a number of strategies or to just start out with one.
Some popular uses of email in smaller organizations include emailing monthly or bi-monthly newsletters, announcements detailing an upcoming meeting or event, information or articles that you feel your followers would have interest in, or simply general information about your organization that you want to share. Email helps keep users aware of the happenings in your club or organization. If a meeting or event is coming up soon, you may consider sending a reminder email closer to the date as well. Remember that you may adjust any of these strategies to fit the goals of your organization.
***Additional Tip*** If you are at an event or in a situation where a community member wants to hear more about your organization – have a sign up sheet ready. This way they may list their name, email address, and any additional information that you hope to gather, and you can add them to your email list to grow your gathering! **Remember that you should always have the individuals permission to add them to your organization’s email list.
Rosoff, Matt. “People Either Check Email All the Time, or Barely at All.” Business Insider, Business Insider, 17 Aug. 2015, http://www.businessinsider.com/how-often-do-people-check-their-email-2015-8.